The Lean Operation of MG Motor UK
The whole MG Motor UK operation consists of just 68 people.
Its head office in London includes a styling studio and a showroom but still has not just empty desks but empty floors, while the engineering team at Longbridge is just a few people tasked with setting up the Chinese company’s cars for British roads – and this is all through choice.
For a brand that entered the top 10 in the UK for the first 11 months of 2024 with almost 75,000 cars sold, overtaking Vauxhall, it’s a remarkably lean operation.
In today’s competitive automotive industry, MG Motor UK stands out for its unique approach to operations. With just 68 employees, this British brand has managed to make a significant impact in the market.
At the heart of MG Motor UK is its head office in London, which houses a styling studio and a showroom. Despite its small team, the office space boasts empty desks and floors, a deliberate choice by the company. This minimalist setup reflects MG Motor UK’s focus on efficiency and innovation.
One of the key functions of MG Motor UK is its engineering team based at Longbridge. Comprising only a few individuals, this team is responsible for adapting Chinese-made cars for British roads. This hands-on approach allows MG Motor UK to tailor its vehicles to meet the specific needs of UK consumers.
Despite its lean structure, MG Motor UK has seen impressive success in the market. In the first 11 months of 2024, the brand sold nearly 75,000 cars, securing a spot in the top 10 in the UK and even surpassing Vauxhall in sales. This achievement is a testament to the brand’s ability to thrive with a small but dedicated team.
In conclusion, MG Motor UK exemplifies the power of efficiency and innovation in the automotive industry. With a focus on quality over quantity, this brand continues to make waves in the market.
