With the upcoming release of their new flagship model, Morgan appears to be taking inspiration from the success of their limited-edition Midsummer project. This new model is expected to be more exclusive and upscale compared to the Plus Four, appealing to a niche market and justifying higher prices. This move has been advocated by some within Morgan, as competitors in the industry are also adopting similar strategies.
The current BMW engine in the Plus Six delivers 335bhp, but there is potential for higher power outputs. The impressive performance of the Plus Six, with a 0-60mph time of 4.2 seconds and a top speed exceeding 160mph, could be further enhanced with additional power, possibly reaching up to 380bhp, pushing it towards supercar territory.
Q&A: Matthew Hole, Morgan’s Managing Director
What are Morgan’s priorities moving forward?
“We aim to continue on our current trajectory, but the success of the Midsummer project has shown us the value of more exclusive ventures. Our design team led by Jon Wells has great potential, and we are exploring new avenues for their creativity.”
Can we expect a change in the design of future Morgans?
“There is definitely room for new models with a fresh look while still honoring our traditional customer base. We are focused on expanding our coachbuilding capabilities to offer more flexibility in design.”
Will there be more advanced technology in Morgans?
“We are cautious about integrating excessive technology that may detract from the classic driving experience. Our focus has been on enhancing mechanical aspects like ride and handling, and we will continue in that direction.”
