MG Motor recently kicked off pre-sales of its latest model, the all-new MG4, on August 5, with an attractive starting price of RMB 73,800 ($10,280). The SAIC Motor-owned brand made a bold move by offering a significant 47.21 percent reduction in price compared to its predecessor, which started at RMB 139,800.
The response to the redesigned MG4 was overwhelming, as the company announced that it received an impressive 11,067 pre-orders within the first 24 hours of pre-sales. This clearly indicates the strong market interest in the new compact hatchback from MG.
One of the key highlights of the new MG4 is the availability of a variant equipped with semi-solid-state batteries. This innovative feature sets it apart from traditional models and aligns with the brand’s commitment to embracing new technologies in the electric vehicle space. The pricing for this variant is scheduled to be revealed in September, with mass deliveries expected to commence by the end of this year.
The sleek design and advanced features of the MG4 have undoubtedly captured the attention of consumers, evident from the impressive number of pre-orders in such a short period. MG’s strategic pricing strategy and focus on cutting-edge technology seem to have struck a chord with potential buyers, driving the high demand for the new model.
As the automotive industry continues to evolve towards sustainable and eco-friendly solutions, MG’s emphasis on offering an electric vehicle option with semi-solid-state batteries reflects its forward-thinking approach. The company’s commitment to providing innovative and affordable electric vehicles is evident in the pricing and features of the new MG4.
With the successful start to pre-sales and the promising outlook for the mass deliveries later this year, MG is well-positioned to make a significant impact in the competitive electric vehicle market. The positive response to the MG4 underscores the brand’s popularity and appeal among customers looking for stylish, affordable, and environmentally friendly transportation options.
In conclusion, the all-new MG4’s impressive pre-sales performance and innovative features have set the stage for a successful launch in the electric vehicle market. MG’s dedication to delivering cutting-edge technology at competitive prices is evident in the reception of the new model. With the upcoming mass deliveries and the anticipation surrounding the semi-solid-state battery variant, MG is poised to make a mark in the electric vehicle segment.
