New Renault CEO François Provost Calls for Focus on Reducing Electric Vehicle Costs
In a recent interview at the Munich motor show, new Renault Group CEO François Provost emphasized the importance of reducing the cost of electric vehicles (EVs) as a key priority for legislators. Provost, who succeeded Luca de Meo as the head of the French car giant, highlighted the need for a shift in focus from simply increasing the number of EVs sold to making them more affordable for consumers.
Provost’s appointment comes at a crucial time for Renault, as the company works to implement a recovery plan that includes the revival of iconic models like the Renault 5 and 4 as small EVs. His vision for the firm involves building a strong line-up in Europe and renewing it, while also being prepared to adapt to changes in the industry.
One of Provost’s key messages is the importance of addressing the high cost of EVs, which he believes is a barrier to widespread adoption. He argues that the current industrial logic in Europe is flawed, leading to higher prices for consumers and increased carbon emissions. To combat this, Provost advocates for less regulation and greater technology neutrality to drive the adoption of EVs.
When discussing the EU’s 2035 ban on the sale of non-zero-emission cars, Provost urged for a shift in focus away from arbitrary deadlines and towards practical solutions. He stressed the need for collaboration between car manufacturers and European authorities to address issues such as charging infrastructure and the cost of electricity.
Provost’s approach to leading Renault involves a combination of cost control, innovation, and advocacy for industry-wide change. By working to make EVs more affordable and accessible, he aims to drive the transition towards sustainable mobility while also ensuring the competitiveness of Renault in the global market.
