Nio, the Chinese electric vehicle (EV) maker, is expanding its international reach by announcing its plans to enter seven new European markets. The company will be partnering with distributors to launch its vehicles in Austria, Belgium, the Czech Republic, Hungary, Luxembourg, Poland, and Romania in 2025 and 2026.
According to an announcement posted on the social media platform X, Nio will introduce a multi-brand offering with both NIO and Firefly models to reach a wider range of users in these new markets. The models that will be launched include the Nio ES6, Nio ES8, Nio ET5, Nio ET5 Touring, and Firefly’s current sole model.
Due to a trademark dispute with Audi, the ES series will be renamed the EL series in these markets. In Belgium and Luxembourg, Nio will collaborate with the Hedin Mobility Group, while in Central and Eastern Europe, it will partner with AutoWallis to cover the Austrian and Hungarian markets in 2025, with plans to expand to the Czech Republic, Poland, and Romania in 2026.
Nio’s expansion into Europe began in Norway in 2021, marking its first overseas expansion. Since then, the company has opened its first Nio House showroom in Norway and has launched several models in Europe. The company has made significant progress in the European market, with the latest being the start of deliveries of the new ES8 based on the NT 2.0 platform in September 2024.
In addition to the Nio main brand, Nio’s sub-brands, Onvo and Firefly, have also made strides in the market. Onvo launched the L60, a five-seat mid-size SUV, in September 2024, while Firefly launched its first model in China in April 2025. Firefly had originally planned to launch its compact EV in Europe first, but due to higher tariffs, the company changed its strategy.
Looking ahead, Firefly is set to enter about 20 overseas markets by the end of the year, with the right-hand drive version of its model ready by October at the latest. Nio’s expansion into new European markets demonstrates the company’s commitment to growth and innovation in the EV industry.
