Nio Inc (NYSE: NIO) has recently announced that Nio Day 2025 will be held on September 20 in Hangzhou, Zhejiang, where the highly anticipated third-generation Nio ES8 SUV will be officially launched. This annual event is a significant one for the company, with this year’s theme being “Grow with the Light.”
The event will take place at Hall 5 of the Hangzhou Grand Convention and Exhibition Center, starting at 7:00 pm and concluding at 10:00 pm on September 20. Nio enthusiasts and fans can register for the event starting from 11:00 am on September 5.
In addition to the launch of the new ES8, there are speculations that Nio might unveil a special edition Firefly EV at the event, based on the compact hatchback’s European version. The Firefly brand made its debut in China earlier this year, and deliveries of the Firefly EV have already begun in overseas markets.
Nio made the decision to reschedule its flagship event, Nio Day, to the fall season instead of the year-end to capitalize on the fourth-quarter sales peak. The company unveiled the third-generation ES8 on August 21, offering significant upgrades at a lower price point compared to its predecessor.
R&D costs have been spread across multiple models, and Nio has benefited from greater scale, allowing the company to reduce costs. This strategic move is in line with Nio’s focus on sustainability and growth.
Overall, Nio Day 2025 promises to be an exciting event for Nio enthusiasts and the automotive industry as a whole. Stay tuned for more updates and announcements as the event approaches.
