Nio is making a big splash with its marketing efforts for the Onvo sub-brand, particularly for its first model, the L60, which has been available for 100 days now. To celebrate this milestone, Nio will be offering viewers of Hunan Television’s highly popular New Year’s Eve gala a chance to win 10 years of free use of the Onvo L60. Five lucky winners will have the opportunity to enjoy this incredible prize.
Hunan Television is a major television channel in China, known for its entertaining programs and high viewership ratings. The New Year’s Eve gala is a highly anticipated event, and Nio is taking advantage of this platform to promote the Onvo L60 in a big way.
Nio’s founder, chairman, and CEO, William Li, took to Weibo to announce this exciting opportunity. He shared a video with Onvo president Alan Ai, highlighting the significance of the 100-day mark since the launch of the Onvo L60. Additionally, Li mentioned that if Onvo delivers more than 10,000 units in December, lucky winners will have a chance to win 10 free Nio Phones.
The Onvo L60 has been gaining traction in the market, with cumulative deliveries exceeding 20,000 units. This milestone reflects the growing popularity of the electric SUV model, which was officially launched on September 19. Despite some concerns about the slow capacity climb post-launch, Nio’s management remains confident in the success of the Onvo brand.
Ai previously expressed confidence that the Onvo L60 would deliver more than 10,000 units in a single month in December. This ambitious target has now been surpassed, paving the way for exciting giveaways and promotions to further promote the Onvo brand.
Overall, Nio’s marketing efforts for the Onvo L60 are paying off, with the electric SUV gaining momentum in the market. The New Year’s Eve gala on Hunan Television is sure to attract a large audience, providing a valuable opportunity to showcase the Onvo L60 to a wide audience. With innovative promotions and giveaways, Nio is making a strong statement in the electric vehicle market and solidifying its position as a leading player in the industry.
