In the world of automakers, the trend has been to pack cars with all the latest features and technologies to appeal to consumers. However, some brands have taken a different approach by offering no-frills, basic vehicles that cater to a different segment of the market. Dacia and Stellantis are two such brands that have found success in selling simple cars without all the bells and whistles.
For example, Fiat offers a base model in 2025 without a center screen, and Stellantis brands Opel and Citroën also follow suit with models like the Frontera and C3 Aircross. These cars come without fancy infotainment systems, instead opting for a phone mount in place of a touchscreen. While the dashboard of the Citroën looks more polished compared to the others, all three models share a minimalist design that focuses on functionality rather than flashy features.
In addition to the lack of a center screen, these affordable European cars also offer manual gearboxes, traditional handbrakes, crank rear windows, and steel wheels. The base models come with manual air conditioning, while higher trim levels may have automatic climate controls. Despite the absence of a touchscreen, there is still a display in front of the driver, with Dacia opting for a classic analog instrument cluster in its cars.
Interestingly, both the Frontera and C3 Aircross offer a seven-seat configuration, a rare feature for subcompact crossovers. While the third row may be more suitable for children due to the compact size of the vehicles, it adds versatility to these budget-friendly models. The Citroën is particularly affordable, starting at less than €20,000 in Europe for the gasoline model.
While some may view the lack of modern features in these cars as outdated, it actually serves a specific market segment looking for the most affordable new vehicles. For those who desire more amenities, higher trim levels are available at a premium. This diverse range of options allows consumers to choose the level of luxury and technology that suits their needs and budget.
In conclusion, the no-frills approach taken by brands like Dacia and Stellantis offers a refreshing alternative in a market saturated with high-tech, feature-packed cars. These base models provide a practical and cost-effective option for buyers who prioritize simplicity and value. By understanding the needs of different consumers, automakers can cater to a wider audience and offer a more diverse range of products.
