In today’s electric vehicle era, classic car designs and nameplates are making a comeback as battery-powered rides. The success of cars like the Renault 5 demonstrates that reviving these classics can be a winning formula. One classic that deserves a modern electric update is the original Ford Taurus.
Back in 1985, when the original Ford Taurus was first introduced, it was considered revolutionary. Its futuristic design was so ahead of its time that it even made an appearance, virtually unchanged, in the dystopian vision of Detroit in the movie Robocop.
The aerodynamic design of the Ford Taurus was not only futuristic but also highly successful. From 1992 to 1996, the OG Taurus was not only Ford’s best-selling car but also the best-selling car in North America. However, the sedan market has drastically changed over the past forty years, leading Ford to discontinue selling sedans in North America, with the exception of the 2-door ICE Mustang.
In 2025, with the success of the Tesla Model 3 proving the demand for electric sedans in the US, Ford is in a prime position to re-enter the sedan market with a new-age Taurus. The existing partnership between Ford and Volkswagen in developing EV technology, such as the MEB electric skateboard platform, presents an opportunity for Ford to fast-track the development of a new electric Taurus.
The Volkswagen ID.7, based on the MEB platform, was initially intended for the US market but faced challenges due to declining sedan demand. However, the ID.7 has become the best-selling EV in Germany and continues to gain popularity in Europe. Ford could leverage its resources to produce a Ford Taurus based on the ID.7 platform in the US, appealing to buyers looking for a midsize electric sedan.
By ramping up production at the BlueOval SK battery plant and implementing a Tesla conquest rebate, Ford could attract Tesla buyers who are experiencing negative equity. The modernized Ford Taurus could pay homage to its classic design while offering cutting-edge electric technology.
In conclusion, bringing back the Ford Taurus as an electric vehicle could be a strategic move for Ford in the evolving automotive market. With the right partnerships and incentives, a new-age electric Taurus could capture the attention of consumers looking for a blend of classic design and modern sustainability.
