Romers previously worked for Mercedes-Benz and is known for his work on the latest S-Class. With his expertise, Polestar hopes to strike a balance between confidence and modesty in its design language.
The Polestar 4, set to debut soon, will be the first vehicle to showcase Romers’ design philosophy. The sleek and sporty sedan is expected to turn heads with its bold yet refined styling. This new design direction aims to appeal to American and Chinese buyers who seek cars with more personality and flair.
While Polestar acknowledges the need for a design refresh, the brand is careful not to veer too far from its roots. Lohscheller emphasizes that the changes will be subtle, as Polestar aims to maintain its unique identity in the competitive electric vehicle market. The Polestar 7, slated to be the brand’s compact SUV, will likely be the first model to fully embody Romers’ vision for Polestar’s design language.
As Polestar navigates its way through a challenging period, the brand’s new design direction under Romers’ leadership offers a glimmer of hope. With a focus on confidence and performance, Polestar is poised to make a statement in the world of electric vehicles. Fans and critics alike will be eagerly awaiting the unveiling of the Polestar 4 and subsequent models to see if the brand can successfully marry swagger with understatement in its design.
