Canadian software company BlackBerry has rebranded its IoT division to QNX to strengthen its presence in the automotive and embedded software sectors. The division, previously known as BlackBerry IoT, will now operate under the QNX brand, emphasizing its potential to power next-generation software-defined vehicles and mission-critical systems.
QNX provides foundational software that assists automakers and industrial companies in developing new applications, generating revenue, and creating new business models. The rebranding initiative was driven by feedback from customers, partners, employees, and stakeholders, reflecting the brand’s commitment to innovation and growth.
BlackBerry CEO John Giamatteo expressed the importance of relaunching the QNX brand, stating, “The values that QNX stands for have always been a cornerstone for our customers, and this brand relaunch honors that strong history while setting the stage for the division to drive smarter, safer, and faster innovation through precision-engineered performance.”
Currently, QNX technology is integrated into over 255 million vehicles worldwide and is utilized in critical systems such as medical devices, industrial controls, and robotics. In the upcoming months, BlackBerry plans to update additional platforms and products to align with the QNX brand’s new identity, including potential enhancements to the myQNX development environment.
Alongside the name change, the company has introduced a new logo, website, and distinct visual identity for the division. QNX will showcase its full range of automotive offerings at CES, scheduled from January 7-10, 2025, at the Las Vegas Convention Centre.
QNX president Mattias Eriksson highlighted the company’s strategic position for the future, stating, “BlackBerry is at an inflection point, and QNX is well positioned for the next 10 years as the demand for advanced hybrid cloud/edge computing capabilities becomes crucial for driving a software-defined future.”
Founded in 1980 and acquired by BlackBerry in 2010, QNX is renowned for its real-time operating systems. In the last fiscal year, QNX launched the QNX Software Development Platform (SDP) 8.0, QNX Sound, an audio platform for Software-Defined Vehicles (SDVs), and QNX Everywhere, an initiative to foster a more open development environment for QNX technologies.
The rebranding of BlackBerry’s IoT division to QNX marks a significant milestone in the company’s strategic direction towards automotive software and embedded systems. With a strong focus on innovation and customer-centric solutions, QNX aims to lead the way in shaping the future of software-defined vehicles and mission-critical applications.
