ROX Motor Expands Presence in Central Asia and Middle East
ROX Motor, a leading Chinese new energy vehicle manufacturer, recently announced the opening of its first store in Central Asia, located in Kazakhstan. This move marks the company’s commitment to China’s Belt and Road Initiative, aiming to contribute to the sustainable development of Central Asia through green manufacturing and intelligent technologies.
The newly opened store in Kazakhstan, situated along a major urban thoroughfare, serves as a hub for user experience, brand showcasing, and vehicle deliveries. This strategic location underscores ROX Motor’s dedication to expanding its presence in key markets and connecting with local consumers.
In addition to the Kazakhstan store, ROX Motor also inaugurated a new store at the prestigious Place Vendôme in Qatar. This expansion further solidifies the company’s footprint in the Middle East, following the successful openings of stores in Dubai and Kuwait. The Qatar store, located in the largest and most luxurious shopping mall in the country, offers a premium environment for showcasing ROX Motor’s latest vehicles to high-end consumers.
The highlight of the Kazakhstan store opening was the launch event for the ROX 01 model, which took place on December 13. Subsequently, the ROX 01 officially entered the Qatari market on December 14, coinciding with the grand opening of the Qatar store. The opening of the Qatar store garnered significant attention, with coverage from over 20 leading local media outlets and more than 100 orders received for the ROX 01 prior to its launch.
ROX Motor’s expansion in the Middle East and Central Asia is part of its broader strategy to establish a global presence. At the recent Auto Guangzhou 2024, the company signed cooperation agreements with partners from key markets such as Iraq, Jordan, Oman, and Libya, laying the groundwork for sales channels and customer service systems in these regions.
Since its debut at the Auto Moto Show 2024-Abu Dhabi, ROX Motor has rapidly expanded its sales and service networks to over 20 countries across the Middle East, Central Asia, Africa, Southeast Asia, and Latin America. With a focus on innovation and sustainability, ROX Motor is poised to continue its growth trajectory and solidify its position as a leader in the new energy vehicle market.
For more information about ROX Motor and its latest developments, visit their official website or follow them on social media channels for updates and news.
