Shanghai (Gasgoo)- ROX Motor, a leading Chinese new energy vehicle manufacturer, recently unveiled its flagship model, the ROX 01 premium all-terrain SUV, at the LEAP 2025 Tech Conference in Saudi Arabia. This launch marks the official start of vehicle sales in the Saudi market.
ROX 01 model; photo credit: ROX Motor
The ROX 01 boasts an impressive total range of over 1,100 kilometers, catering to the long-distance driving needs of Saudi consumers.
Specifically designed for the Middle East climate, the ROX 01 has been optimized for air conditioning cooling capacity and electric drive system heat dissipation. It features a large-capacity compressor and has undergone rigorous testing under extreme high-temperature conditions. Additionally, the vehicle comes equipped with an electric physical sunshade to block UV rays and regulate high temperatures.
ROX Motor is scheduled to open its first showroom in Saudi Arabia this month, providing local customers with a seamless car-purchasing and after-sales experience.
In a significant partnership signed in December 2024, ROX Motor appointed Laith AI Obaidi Group as its exclusive agent for auto sales and service operations in Riyadh and the Eastern Province of Saudi Arabia. This collaboration solidifies ROX Motor’s foothold in the international market and strengthens its presence in the Middle East region.
With a presence in over 20 countries and regions including the UAE, Qatar, Saudi Arabia, and Kazakhstan, ROX Motor continues to expand its global reach and offer innovative electric vehicle solutions to diverse markets.
