Slate Auto, a young EV startup, has recently made waves in the US consumer market with its all-electric pickup truck, the “Blank Slate.” Just weeks after emerging from stealth mode, the company announced that it has already received a staggering 100,000 reservations for the vehicle.
The company’s official debut took place a little over two weeks ago, unveiling a simple yet versatile electric pickup truck with over 100 accessories and a five-seat SUV configuration option. Priced below $20,000 after US tax incentives, the Blank Slate has captured the attention of consumers looking for an affordable yet customizable electric vehicle.
Reservations for the Blank Slate opened with a $50 deposit, and in just a short amount of time, Slate has reached the impressive milestone of 100,000 reservations. This achievement highlights the growing demand for affordable EV options in the market.
Unlike many electric SUVs and pickups currently available, Slate’s approach of offering a basic vehicle with the option to upgrade and customize to individual preferences has resonated with consumers. The success of the Blank Slate’s reservations indicates a strong interest in practical and cost-effective electric vehicles.
While the 100,000 reservations are a significant milestone, it is essential to note that they do not guarantee actual sales. The $50 deposit to reserve a spot on the waitlist is relatively low, and consumer interest may fluctuate as the vehicle’s production and delivery dates draw closer.
Drawing comparisons to Tesla’s Cybertruck, which initially received over one million reservations but faced challenges with production and pricing, Slate is taking a different approach. By focusing on delivering a quality product at an affordable price point, the company aims to avoid the pitfalls experienced by other automakers.
The Blank Slate EV is available for reservations directly through Slate’s website, with production expected to begin in the US in Q4 2026. With an emphasis on delivering a practical and customizable electric vehicle to consumers, Slate is poised to make a significant impact in the EV market.
In conclusion, Slate’s rapid success in securing 100,000 reservations for the Blank Slate electric pickup showcases the growing appetite for affordable and customizable EV options among US consumers. As the company moves forward with production and delivery, it will be interesting to see how the market responds to this innovative and practical electric vehicle offering.
