Xiaomi Launches Special Red Exterior Color for SU7 Electric Vehicle
Xiaomi, the renowned smartphone maker turned electric vehicle (EV) manufacturer, has recently unveiled a new exterior color for its popular SU7 model. The special red color option will be available for purchase starting January 1, adding a touch of exclusivity to the already hot-selling vehicle.
The launch of the red exterior color comes as part of Xiaomi’s ongoing marketing efforts to promote the SU7 and celebrate its 15th anniversary. The limited-edition color is set to commemorate this milestone and provide customers with a unique and eye-catching option when choosing their SU7.
The red color variant of the Xiaomi SU7 will be priced at RMB 9,000 ($1,230), slightly higher than the other color options available for the model. Production of vehicles with the special color is already underway, with show cars expected to be on display at Xiaomi EV stores starting in February 2025.
The SU7 has been a standout performer in the Chinese EV market, thanks in part to Xiaomi’s strategic marketing initiatives. The company’s foray into the EV space began with the establishment of a wholly-owned subsidiary dedicated to smart EVs, signaling its commitment to becoming a major player in the automotive industry.
Since its debut in December 2023, the SU7 has garnered significant attention and sales, with deliveries surpassing 130,000 units within its first year on the market. Customers interested in purchasing the SU7 can expect a waiting period of at least 17 weeks due to high demand.
Looking ahead, Xiaomi EV has ambitious plans for expanding its electric vehicle lineup. The company has announced the upcoming release of the SU7 Ultra, a more powerful variant of the original model, as well as its first SUV model, the YU7. Pre-sales for the SU7 Ultra have already begun, with an official launch scheduled for March 2025.
To mark the occasion and showcase its latest developments, Xiaomi’s founder and CEO Lei Jun will host a special New Year’s Eve presentation at the Xiaomi EV factory, which will be livestreamed for viewers to tune in and learn more about the company’s future plans.
As Xiaomi continues to make waves in the EV industry, the launch of the special red exterior color for the SU7 serves as a testament to the company’s dedication to innovation and customer satisfaction. With a growing lineup of electric vehicles and a strong foothold in the market, Xiaomi is poised to make a lasting impact on the automotive landscape.
