Tesla China’s March sales saw a significant rebound, with a total of 78,828 vehicles sold, including both domestic sales and exports to overseas markets. This marks a 156.87 percent increase from February’s figures, although it represents an 11.49 percent decrease compared to the same period last year.
In the first quarter of this year, Tesla China sold a total of 172,754 vehicles, showing a 21.79 percent decrease from the same period last year and a 28.29 percent decrease from the previous quarter. The Chinese New Year holiday, which took place from January 28 to February 4 this year, had a notable impact on production and deliveries, causing a temporary slowdown in sales.
Tesla’s factory in Shanghai plays a crucial role in manufacturing the Model 3 sedan and Model Y crossover for both local customers and export markets. While specific figures for Tesla’s deliveries in China in March and exports from the Shanghai plant are not yet available, the company’s overall performance in the region is closely monitored by industry observers.
One significant development in Tesla’s China operations was the launch of the facelifted five-seat Model Y in January, with deliveries commencing in February. The company initially offered special “Launch Series” variants with extra benefits, which concluded at the end of February. Subsequently, the regular version of the facelifted Model Y became available for purchase in March.
On March 18, Tesla raised the price of the Model Y Long Range version in China by RMB 10,000 yuan ($1,380), representing a 3.29 percent increase from the previous price. Meanwhile, the entry-level rear-wheel-drive version’s pricing remained unchanged. To further incentivize sales, Tesla introduced a three-year zero-interest financing option for the Model Y rear-wheel-drive version on March 18, expanding the offer to include the Model Y Long Range version on March 31.
Overall, Tesla’s performance in China remains a key focus for the company as it navigates the competitive electric vehicle market in the region. With ongoing updates to its product lineup and strategic pricing adjustments, Tesla continues to position itself as a leading player in the Chinese market.
