Tesla has recently made some changes to its pricing strategy for the Model X, increasing the prices by $5,000. This move comes as a surprise, given that CEO Elon Musk had previously stated that certain incentives, such as the one being reintroduced, were unsustainable and would not be returning to any vehicles.
The new prices for the Model X are now $84,990 for the Long Range version and $99,990 for the Plaid version. With this price increase, the Model X no longer qualifies for the $7,500 Federal EV tax credit, as it now exceeds the $80,000 price cap for electric SUVs.
Despite the price increase, Tesla is offering incentives to offset the higher cost. Customers can use a referral code to bring the price down by $1,000, receive a free option if they purchase the Full Self-Driving package, and benefit from “free Supercharging for life.” This last incentive is particularly noteworthy, as Elon Musk had previously stated that it would not be returning to any Tesla vehicles due to concerns about its sustainability.
However, Tesla has decided to bring back the “free Supercharging for life” incentive for Model S and Model X, applicable to orders from the US, Canada, Puerto Rico, Europe, and the Middle East. Unlike before, the incentive is now tied to the customer’s Tesla account rather than the vehicle itself. Additionally, the offer does not apply to vehicles used for commercial purposes, such as taxi, rideshare, and delivery services.
While Tesla has stated that the incentive is not transferable and does not apply to commercial vehicles, it may be challenging to enforce these restrictions. Overall, the reintroduction of the free Supercharging incentive for the Model X marks a significant shift in Tesla’s pricing and incentive strategy, as the company continues to navigate the evolving electric vehicle market.
