Tesla has officially launched the new Model Y in North America and Europe after debuting it in China earlier this month. What sets this launch apart is that Tesla is now accepting orders for both the older and newer versions of its popular electric SUV. This dual offering is a unique strategy for Tesla, as they typically only release one version at a time.
Following the reveal of the new Model Y design refresh in China two weeks ago, Tesla is now allowing customers in North America and Europe to place orders for the updated model. However, it appears that the design refresh is still in transition as Tesla is still offering the previous version for purchase alongside the new one.
The new Model Y Launch Series, unveiled in China, is now available for order in North America and Europe. This version boasts an estimated EPA range of 320 miles, an improvement over the previous Model Y Long Range AWD’s 311-mile range. The Launch Series is priced at $59,999 USD, a $12,000 increase from the previous Model Y Long Range AWD.
The new Model Y features several upgrades compared to its predecessor, including a new trim level, increased range, enhanced seating comfort, additional displays, improved ride comfort, upgraded cameras and audio system, enhanced connectivity, and various interior and climate improvements. The Launch Series also includes special badging, “Premium Textil Trim,” and “Vegan Suede for Black Interior.”
Currently, the new Model Y is available in Stealth Grey, Pearl White Multi-Coat, Ultra Red, and Quicksilver color options, all included in the Launch Series price. However, the Glacier Blue color offered in China is not yet available in North America or Europe.
Tesla anticipates the first deliveries of the new Model Y to take place in March in North America. This launch came earlier than expected, as many anticipated a release closer to March based on previous launches. By offering both the new and previous versions simultaneously, Tesla aims to avoid the Osborne effect and boost sales of the older, more affordable model.
