Tesla’s Model Y and Model 3 continue to dominate the Chinese electric vehicle market, with impressive sales figures in November. According to data from the China Passenger Car Association (CPCA), Model Y retail sales in China saw a significant increase of 23.12 percent from October, reaching a total of 44,576 units. Meanwhile, Model 3 sales surged to their highest level since September 2022, with 28,914 vehicles sold in November.
The Model Y played a major role in Tesla’s overall sales performance in China, accounting for 60.66 percent of the company’s total retail sales of 73,490 units last month. In the January-November period, Model Y sales in China reached 418,428 units, contributing 72.87 percent to Tesla’s total retail sales of 574,175 units in the same period.
Tesla’s factory in Shanghai, which produces both the Model 3 sedan and Model Y, boasts an annual production capacity of around 1 million units, making it the company’s largest production facility worldwide.
In terms of exports, Tesla’s Giga Shanghai saw a decline in shipments in November, with only 5,366 units exported, the lowest since June 2022. However, domestic sales in China reached a record high for the year, with November sales up 12.19 percent from the previous year. The company’s sales strategy involves focusing on exports in the first half of the quarter and targeting the local market in the second half.
To further boost sales, Tesla introduced a limited-time discount of RMB 10,000 ($1,380) for two lower-priced variants of the Model Y starting on November 25. This promotional offer has already shown promising results, with a significant increase in insurance registrations reported in the first week of December.
Overall, Tesla’s strong performance in China in November underscores the growing demand for electric vehicles in the country. With the Model Y and Model 3 leading the way, Tesla continues to solidify its position as a key player in the Chinese EV market.
