In the rapidly evolving landscape of China’s automotive industry in 2024, Dongfeng Motor emerged as a standout performer, achieving significant milestones amidst fierce competition and technological advancements. One of the most notable achievements was the historic moment when China’s new energy vehicle (NEV) sector surpassed 10 million units in annual sales, with Dongfeng Motor’s VOYAH COURAGE marking the symbolic 10 millionth vehicle sold.
Throughout the year, Dongfeng Motor showcased exceptional growth, with a 2.5% increase in total vehicle sales and a 4.8% rise in retail sales compared to the previous year. This positive trajectory was a testament to the company’s strategic upgrades in passenger vehicles, commercial vehicles, and components sectors under its “Three-Year Transformation and Upgrade Action” plan.
Looking ahead to 2025, Dongfeng Motor expressed a strong determination to push boundaries and achieve even greater success. The company’s New Year address signaled a shift towards aggressive growth, building on the foundation laid in 2024.
Gasgoo’s comprehensive review of Dongfeng Motor’s achievements in 2024 highlighted several key milestones, including the launch of premium new energy vehicle brand VOYAH in international markets like Norway, Sweden, Finland, Portugal, and Peru. The brand’s global expansion strategy, coupled with strategic partnerships with companies like PhiGent Robotics for smart driving technology deployment, positioned VOYAH as a frontrunner in the electric vehicle market.
Moreover, Dongfeng Motor’s collaboration with tech giants like Huawei and Tencent Cloud underscored the company’s commitment to innovation in intelligent connected vehicle development. The establishment of a Joint Innovation Center for Intelligent Vehicle Control with Huawei’s Qiankun Automotive Control unit and the strategic cooperation agreement with Tencent Cloud paved the way for cutting-edge advancements in automotive technology.
In addition to its focus on new energy vehicles, Dongfeng Motor also made significant strides in commercial vehicle production, global expansion, and strategic partnerships. The company’s foray into markets like Latvia, Azerbaijan, Costa Rica, and the Netherlands showcased its commitment to global growth and market diversification.
As Dongfeng Motor gears up for a transformative year ahead, the company’s track record of innovation, strategic partnerships, and global expansion sets a strong foundation for future success. With a renewed focus on electrification, intelligent technology, and sustainable mobility solutions, Dongfeng Motor is poised to lead the charge in shaping the future of the automotive industry.
