Toyota is considering an electric successor to the popular Yaris, the best-selling model in the UK and second best in Europe. With around 22,000 units sold in the UK alone last year, the Yaris holds a significant market share for the Japanese brand. However, according to product and marketing boss Andrea Carlucci, now is not the right time for a Yaris EV to join the line-up.
The company is currently focusing on launching electric vehicles in the fastest-growing segments, such as C, D, and E. Toyota’s current EV line-up includes the C-HR+, the updated bZ4X, and the Suzuki-made Urban Cruiser. Carlucci emphasized that the decision not to introduce a smaller electric model alongside these SUVs is a deliberate choice for the brand.
In the UK, the positive reception of the Renault 5 indicates a growing appetite for electric superminis. UK boss Scott Thompson acknowledged this trend but emphasized the importance of timing and market suitability for introducing new models. While a Toyota electric supermini is likely to arrive in the latter part of the decade, the brand plans to launch three new EVs by the end of 2026, including a pick-up truck, a fastback, and an SUV.
When the electric Yaris does make its debut, it is expected to retain the familiar name of its predecessor. Carlucci hinted that future Toyota EVs would adopt names from current models, similar to the recently unveiled C-HR+. This strategic approach aims to leverage the brand recognition and success of existing Toyota vehicles in the evolving electric vehicle landscape.
Overall, Toyota’s decision to delay the introduction of a Yaris EV reflects a thoughtful consideration of market dynamics and strategic positioning within the electric vehicle market. As the automotive industry continues to shift towards electrification, Toyota remains committed to delivering innovative and sustainable mobility solutions for its customers.
