Volkswagen (VW) is gearing up to introduce a new version of its popular Amarok mid-size pick-up truck, specifically designed for the South American market. Production is set to begin in Argentina in 2027, with the German automaker investing $580m into its Pacheco plant to support the launch of this new model.
The investment will enable the Pacheco facility to meet the demands of the new Amarok generation, showcasing VW’s commitment to regional growth and localization. Thomas Schäfer, Volkswagen brand CEO and Brand Group Core head, emphasized the importance of this investment in strengthening the company’s position in a strategically significant region.
The new Amarok will be developed, designed, and produced in South America, catering to the specific needs of customers in this market. Volkswagen aims to enhance production technology, digitalization processes, and energy efficiency at the Pacheco plant, which has a track record of producing over 770,000 Amarok units.
This initiative aligns with Volkswagen’s strategy to operate sustainably and adapt to technological advancements in the automotive industry. While the new Amarok will target the South American market, Volkswagen will continue its partnerships for Amarok production in South Africa to maintain a steady supply of vehicles to international markets.
Alexander Seitz, Volkswagen Latin America CEO, highlighted Argentina’s significance in the company’s South American strategy. The investment underscores Volkswagen’s confidence in the country’s industrial capabilities, with the new Amarok setting new standards in performance, innovation, and sustainability.
In a recent development, Volkswagen Group divested a 2.2% stake in Traton Group for €360m, reducing its direct ownership from 89.7% to 87.5% in the truck and bus manufacturing sector.
Overall, Volkswagen’s investment in the new Amarok model for the South American market reflects its commitment to meeting regional demands, enhancing production capabilities, and staying at the forefront of industry advancements.
