The dream of the global car industry to deploy the same technology across a range of brands around the world has long been under pressure, and recent events have further pushed a once-profitable strategy further into the darkness.
Analyst Phillipe Houchois from Jefferies highlighted the ongoing challenges facing Stellantis, following the resignation of CEO Carlos Tavares on 1 December. The departure of Tavares, while more related to management style than results, raises concerns about the global brand conglomerate business model.
One of the key issues that led to Tavares’ resignation was the company’s warning in October about reduced deliveries in the US market. The failure to meet projected sales targets for Jeep and Ram vehicles significantly impacted Stellantis, prompting uncertainty about its future performance.
