Xiaomi has recently unveiled a luxury version of its SU7 electric sports car, known as the SU7 Ultra, which is set to rival top brands like Tesla and Porsche. Priced at $114,000, this model boasts premium features such as a carbon-fiber roof, performance ceramic brakes, and sleek aerodynamic styling. The prototype of the SU7 Ultra was first showcased in July of this year.
Positioned in the same price range as the Tesla Model S Plaid, Xiaomi’s CEO Lei Jun proudly claims that the SU7 Ultra is currently the fastest four-door mass-produced car in the world. With a focus on performance rather than cost, Jun stated, “We’re building a dream car.”
During the launch event, a comparison chart was presented highlighting the SU7 Ultra’s superior acceleration and top speed over the Porsche Taycan Turbo. Despite the Tesla Model S Plaid boasting a longer driving range, the SU7 Ultra is expected to outpace it in terms of performance.
Xiaomi initially entered the EV market in March with the release of the original SU7, a budget-friendly alternative resembling Porsche models and priced under $30,000. The introduction of the SU7 Ultra aligns with the trend among Chinese EV manufacturers to follow Tesla’s strategy of launching high-speed, technologically advanced vehicles in a market segment less focused on price competition.
With a target of delivering 120,000 SU7 vehicles by the end of the year, Xiaomi has already received strong demand, with over 3,600 orders placed within ten minutes of the SU7 Ultra’s debut. The first batch of SU7 Ultra deliveries is scheduled for March next year.
Xiaomi’s EV deliveries in China have been steadily increasing, surpassing 10,000 vehicles per month since June and reaching over 20,000 in October. In April, the company reported receiving more than 70,000 orders for the SU7, indicating a growing presence in the EV market.
Overall, Xiaomi’s foray into the luxury EV market with the SU7 Ultra showcases its commitment to innovation and competition with established brands, setting a new standard for performance and technology in the electric vehicle industry.
