BYD Enters Ethiopian Market with a Bang
Shanghai (Gasgoo)- On December 21, 2024, BYD marked its official entry into the Ethiopian market with a grand brand launch event held in Addis Ababa. The event was a collaboration with local distributor MOENCO, a subsidiary of Inchcape PLC, a London-based company specializing in global distribution and retail services for premium and luxury automotive sectors.
Photo credit: BYD
BYD introduced five pure electric models during the event, including compact sedans and SUVs like the BYD SEAGULL and the BYD TANG EV, to meet the diverse mobility needs of Ethiopian consumers. The company also unveiled its after-sales service center and showroom, providing comprehensive one-stop services to local customers.
Ramy Yao, BYD’s Sales Director for Africa, stated, “Our entry into the Ethiopian market is a significant milestone in BYD’s expansion in East Africa. Ethiopia’s commitment to electrification aligns with BYD’s goals. With MOENCO’s extensive sales network and professional after-sales team, we are confident in driving electric mobility forward in Ethiopia.”
Mr. Francis Agbonlahor, General Manager of Inchcape Africa, expressed his excitement, saying, “We are thrilled to open a new BYD showroom in Ethiopia, marking the beginning of our brand partnership with BYD. The strategic alliance between MOENCO and BYD signifies a major advancement in the Ethiopian automotive industry.”
BYD has now established its presence in 13 countries and regions across Africa, contributing to the continent’s transition to green energy.
