Huawei and SAIC Motor are set to launch their joint brand, Shangjie, on April 10, according to reports from local media sources. This collaboration marks the fifth brand under Huawei’s HIMA business, following Aito, Luxeed, Stelato, and Maextro.
Shangjie’s debut is highly anticipated, with more information about the brand and its products expected to be unveiled at the upcoming launch event. The brand’s first model is rumored to be based on SAIC’s Roewe sub-brand model ES39 and is likely to feature SAIC’s extended-range electric vehicle (EREV) powertrain solution.
Reports suggest that Shangjie’s inaugural model will have a starting price of around RMB 150,000 yuan ($20,660), positioning it as the most affordable option within the HIMA portfolio. All Shangjie models will be sold through HIMA channels, further solidifying Huawei’s presence in the intelligent vehicle market.
Huawei’s partnership with SAIC has been progressing rapidly, with both companies working closely to bring the new brand to fruition. Huawei’s expertise in product development and marketing is expected to play a significant role in reshaping the joint venture’s offerings.
The collaboration between Huawei and SAIC is part of a larger trend within the automotive industry, where tech companies are teaming up with traditional manufacturers to drive innovation and create cutting-edge products. With the launch of Shangjie on the horizon, the future looks bright for this exciting new brand in the intelligent mobility space.
