Light design plays a crucial role in the overall design and aesthetics of a car. It is not just about providing illumination, but also about creating a certain look and character for the vehicle. Just like the eyes are said to be the windows to the soul, the lights on a car can fundamentally change its appearance and how it is perceived.
Audi, known for its Vorsprung durch Technik ethos, has always placed a strong emphasis on light design in its models. One milestone in Audi’s history is the Audi A8 from 2013, which introduced the Matrix function for the first time. The headlight design on this model was revolutionary, showcasing a new look and feel that perfectly combined technology and design. Another iconic model is the third-generation Audi TT (2013), with its distinctive two vertical lines light graphic that added a sporty touch to the car.
Collaboration between light design and exterior design teams is essential to achieving a cohesive and harmonious look for a vehicle. The teams work closely together to ensure that the lights complement the overall design and help to enhance the desired aesthetic. For example, in the development of the A6 e-tron, the goal was to extend the shoulder of the car all the way to the lights. By working together, the teams were able to seamlessly integrate the lines of the car to the headlight, creating a cohesive and unified design.
In conclusion, light design is not just about providing illumination, but also about adding character and personality to a car. By working closely with exterior design teams, light designers can help to achieve a common goal of creating a visually appealing and cohesive design that reflects the essence of the vehicle. Audi’s history is filled with milestones in light design, showcasing the brand’s commitment to innovation and technology in every model.
