BYD Expands Presence in Central America with Launch of Four NEV Models in Guatemala
BYD, a leading Chinese new energy vehicle (NEV) maker, has recently made a significant move in expanding its presence in the Americas by launching four new models in Guatemala. The company partnered with distributor Grupo Confiño for a brand launch at the Auto Feria in Guatemala City, where the Han, Tang, Song Plus DM-i, and Seal models were introduced to the market.
Guatemala, a Central American country located south of Mexico, now has access to BYD’s latest NEV offerings. The launch of these vehicles in Guatemala signifies a key milestone in BYD’s strategy to enter the Central American market, as stated by Edward Davis, commercial manager of Grupo Confiño.
Drivers in Guatemala can expect a range of benefits from these new models, including a smooth driving experience, advanced smart features, and environmentally-friendly performance. BYD is committed to providing the local market with more green transportation options and enhancing the electric mobility experience in the region.
The four models launched in Guatemala are among BYD’s best sellers and have already been well-received in other overseas markets. BYD’s continuous success in the NEV industry is evident from its recent sales figures, with over 500,000 NEVs sold in October alone. The company has also been actively expanding its presence in the Americas, with models available in countries such as Mexico, Brazil, Chile, Uruguay, Costa Rica, and Panama.
BYD’s commitment to sustainability and innovation is reflected in its product offerings, as seen in the launch of the Han, Tang, Song Plus DM-i, and Seal models in Guatemala. With a focus on providing eco-friendly transportation solutions and cutting-edge technology, BYD is shaping the future of mobility in Central America and beyond.
