The GAC Group and Huawei Join Forces to Launch New Smart NEV Brand
In an exciting development on January 10, 2025, the Chinese automaker GAC Group announced the approval of the establishment of the GH Project Company, with a registered capital of 1.5 billion yuan. This marks a significant milestone in the collaboration between GAC Group and Huawei, as they work together to create a cutting-edge automotive brand focused on intelligent mobility solutions.
The GH Project Company represents a deep integration of GAC Group’s and Huawei’s strengths, with a focus on joint product definition and design. The two companies will collaborate on product development, marketing strategies, and ecosystem services to bring to life a lineup of advanced smart vehicles built on a new architecture. The goal is to deliver innovative and intelligent mobility solutions to consumers.
The first model under this collaboration is expected to debut as a luxury intelligent new energy vehicle (NEV) in the 300,000-yuan price range. GAC Group and Huawei have already begun joint operations to make this vision a reality, working closely together to ensure the success of the new brand.
This partnership between GAC Group and Huawei builds on their existing strategic alliance, which encompasses hardware, software, cloud services, R&D, and intelligent manufacturing. In November 2024, the two companies signed an agreement to deepen their collaboration and establish a new premium smart NEV brand alongside GAC Group’s existing brands: Trumpchi, AION, and HYPTEC. The creation of the GH Project Company is a significant step forward in realizing this vision and raising the bar in the smart NEV market.
With a focus on innovation and cutting-edge technology, the collaboration between GAC Group and Huawei is poised to shake up the automotive industry and set new standards for smart vehicles. Stay tuned for more updates on this exciting partnership and the launch of the new smart NEV brand.
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