Audi is set to revolutionize its vehicle lineup with the launch of its first cars featuring a Rivian-developed software stack in 2028. This move marks a significant shift in the way Audi develops its cars and the technologies they offer.
The Volkswagen ID 1, slated for release in 2027, will be the first VW Group production car to incorporate elements developed by Rivian. However, Audi is taking it a step further by becoming the first brand within the group to introduce a car with a complete software architecture developed in collaboration with Rivian. This partnership was established through a software joint venture between VW Group and Rivian last year.
According to Audi CEO Gernot Döllner, Audi’s high standards for functionality played a key role in the decision to work with Rivian on the new software stack. The improved efficiencies and reduced complexity offered by this technology align with Audi’s goal of streamlining its operations.
The new software architecture will make its debut in a pair of all-new Audi models, set to launch in 2028. These models will belong to different market segments and will serve as the starting point for a gradual rollout of the technology across Audi’s entire lineup.
While Döllner did not disclose specific details about the first two models to feature the new software stack, it is likely that they will be built on the VW Group’s new ‘SSP’ modular architecture. This move will have significant implications for the production and capabilities of future Audi vehicles.
The software-defined architecture will bring about a reduction in complexity, streamlined development processes, and the ability to implement over-the-air updates for added functionality and bug fixes. This approach will also help Audi focus its resources more effectively and enhance the overall user experience of its vehicles.
In conjunction with the development of the new software-defined vehicles, Audi is also renewing its focus on traditional physical controls to improve usability. This shift is exemplified by the unveiling of the Concept C show car, which showcases Audi’s commitment to blending cutting-edge technology with intuitive design.
Overall, Audi’s collaboration with Rivian on the new software stack represents a bold step towards the future of automotive technology. By leveraging Rivian’s expertise and innovative approach, Audi is poised to deliver a new generation of vehicles that are more efficient, user-friendly, and technologically advanced.
