I feel the wind in my hair, the sun on my face, and the thrill of the open road,” he said.
The Concept C features a sleek, aerodynamic design with clean lines and a futuristic aesthetic. The front end is dominated by a large, single-frame grille with integrated LED headlights, while the rear features a distinctive light bar that stretches the width of the car. The interior is minimalist and driver-focused, with a digital instrument cluster and a large central infotainment screen.
Under the skin, the Concept C is powered by a fully electric drivetrain that promises impressive performance and range. Audi has not released specific details on power output or battery capacity, but the company has confirmed that the production version will be electric-only.
The decision to go all-electric reflects Audi’s commitment to sustainability and innovation. The company has set ambitious targets for reducing its carbon footprint and transitioning to electric mobility. The Concept C is a key part of this strategy, showcasing Audi’s vision for the future of sports cars.
In terms of driving dynamics, Audi is focused on delivering an engaging and thrilling experience for drivers. The Concept C is designed to be nimble and agile, with responsive handling and strong acceleration. Optional features such as synthesised engine sounds and gear shifts will enhance the driving experience, providing a sense of connection and excitement for enthusiasts.
Overall, the Audi Concept C represents a bold new direction for the company, blending cutting-edge technology with timeless design principles. With its striking looks, electric powertrain, and focus on driver engagement, the Concept C is set to redefine the sports car segment when it hits the road in 2027. Audi fans and automotive enthusiasts alike can look forward to experiencing the future of performance driving with this innovative and exciting new model.
When it comes to electric sports cars, there are two distinct customer groups: those who prefer silent cruising and those who crave performance and sound. At Audi, we understand the needs and desires of both groups and are committed to delivering solutions that cater to their specific preferences.
For the silent cruising enthusiasts, we are exploring innovative technologies to enhance the driving experience without compromising on performance. One such solution is the development of a ‘fake’ gearbox, which provides important feedback to drivers and contributes to overall performance. This virtual gearbox can make electric cars faster on the race track, giving drivers a sense of control and engagement that is typically associated with manual gearboxes.
On the other hand, for customers who value performance and sound, we are focused on delivering electric sports cars that offer an exhilarating driving experience. Our upcoming production cars will feature powerful twin-motor arrangements, providing impressive performance figures that will satisfy even the most demanding drivers.
One of the key design elements that will be carried over to our production cars is a new upright grille design that pays homage to Audi’s heritage while showcasing the brand’s forward-looking technology. This design not only enhances the visual appeal of our cars but also houses advanced features such as ADAS cameras and sensors.
In terms of aesthetics, our upcoming models will feature distinctive new light signatures that highlight Audi’s iconic four-ring motif. These design elements will not only make our cars more recognizable on the road but also contribute to a unique and dynamic look that sets Audi apart from the competition.
At Audi, we are committed to reinventing the driving experience both inside and out. Our compact two-seater Concept C embodies our design philosophy of minimalism and clarity, delivering a pure and focused driving experience that can be applied across different segments.
Whether you prefer silent cruising or performance and sound, Audi has a solution for you. Our innovative technologies, advanced design elements, and commitment to excellence ensure that every Audi electric sports car provides a driving experience that is unparalleled in the industry. Join us on the journey towards a new era of electric mobility, where performance meets sustainability and driving pleasure knows no bounds.
Audi is embarking on a new era of design philosophy, focusing on clarity and simplicity in their future production cars. This shift in approach is a testament to their commitment to creating timeless and sophisticated vehicles. The Concept C exemplifies this new design language, with a minimalist and driver-focused cockpit that showcases Audi’s attention to detail.
The physical controls in the Concept C are made from anodised aluminium, providing a tactile experience that reflects mechanical quality. These controls are engineered to emit the unmistakable ‘Audi click’ when operated, adding to the overall premium feel of the interior. The foldable 10.4-inch screen in the center console ensures that technology is seamlessly integrated into the car without being overwhelming, offering information in an intuitive and context-specific manner.
Audi’s renewed focus on authenticity and physical appeal is evident in the design of the multifunction steering wheel, which features a round shape and a real metal Audi badge in the center. This attention to detail emphasizes the brand’s commitment to blending traditional elements with modern technology seamlessly.
Looking ahead, Audi is set to launch the next-generation Q7, which has undergone a late redesign to align with the new design principles set forth by Frascella. Additionally, upcoming models such as the ‘A2 E-tron’, electric A4, and luxury EV flagship are in the pipeline, all designed with the new design language in mind. Performance models from Audi Sport, including the next-generation RS5 and RS6, are also on the horizon, likely tied to the brand’s entry into Formula 1 next season.
In a separate development, Audi is rumored to be working on a third-generation R8 supercar, which will feature a powerful V8 plug-in hybrid system shared with the Lamborghini Temerario. This collaboration highlights Audi’s commitment to pushing the boundaries of performance and technology in their future lineup.
Overall, Audi’s focus on clarity, simplicity, and authenticity signals a new chapter for the brand, one that promises to deliver innovative and sophisticated vehicles that resonate with modern consumers. Stay tuned for more exciting developments from Audi as they continue to redefine the automotive landscape.
