Desay SV Unveils Next-Generation Smart Cockpit Platform G10PH at CES 2025
Desay SV, in collaboration with Qualcomm, has officially launched its latest smart cockpit platform, the G10PH, at the International Consumer Electronics Show (CES) 2025. This cutting-edge platform is the result of a partnership between the two companies, who have been working together on advanced cockpit solutions that have already been integrated into millions of vehicles worldwide.
The G10PH is powered by Qualcomm’s Snapdragon Cockpit Platform Premium Edition, providing advanced AI capabilities, computing power, and high-definition graphics functions. With Qualcomm’s top-tier Oryon CPU, Hexagon NPU, and Adreno GPU, the G10PH offers automakers the tools to create intelligent and personalized in-vehicle experiences. This innovative system supports real-time decision-making, adaptive responses, and proactive assistance, making it a personalized in-car assistant that adapts to user habits.
Desay SV CEO Xu Jian expressed his excitement about the launch of the G10PH, stating, “As we stand at the intersection of software-defined and AI-defined vehicles, Desay SV and Qualcomm are proud to introduce the AI-powered in-car cockpit platform, the G10PH. This represents a significant technological advancement in the evolution of intelligent cockpits and showcases Desay SV’s leadership in driving the upgrade of intelligent cockpits. We believe that this platform will empower global automakers to accelerate their intelligent transformation, reshape future mobility, and usher in a new era of smart driving.”
Nakul Duggal, Qualcomm’s Group General Manager of Automotive, Industrial, and Cloud, also shared his enthusiasm for the collaboration, stating, “Qualcomm and Desay SV have established a strong partnership based on our combined expertise in intelligent cockpits. We are thrilled to see the launch of the new product powered by the Snapdragon Cockpit Platform Premium Edition. These innovations will enable automakers to deliver more advanced AI features and experiences to consumers, setting new benchmarks for the industry.”
The G10PH platform represents a significant step forward in the development of smart cockpit technology, offering automakers the tools they need to create intelligent and personalized in-vehicle experiences. With its advanced AI capabilities and high-performance components, the G10PH is set to revolutionize the way we interact with our vehicles and pave the way for the future of smart driving.
