Dreame Technology, a well-known Chinese brand specializing in robot vacuum cleaners, has recently made a bold move into the automotive industry. The company’s founder and CEO, Yu Hao, announced that Dreame will be unveiling its first-ever vehicle prototype at the upcoming Consumer Electronics Show (CES) in the United States. This announcement comes on the heels of Dreame’s official entry into the automotive sector just last month.
The design of Dreame’s debut model has been likened to that of a Bugatti, with Yu Hao sharing renderings of the vehicle on his WeChat status. The prototype is set to make its debut at the CES event, marking a significant milestone for the company.
In a strategic move to establish a manufacturing base for its automotive operations, Yu led a team to Germany to scout potential factory locations. The company is considering Brandenburg as the site for its manufacturing plant, citing the region’s mature supply chain for automotive components, which would streamline production processes and reduce logistics costs.
Dreame’s foray into the automotive industry was formally announced on August 28, signaling its commitment to compete in a sector that has seen increasing regulatory challenges in China. The company’s first model is slated to be an ultra-luxury pure-electric vehicle that will rival the Bugatti Veyron, with a planned debut in 2027.
The inaugural model will showcase Dreame’s technical expertise and innovation, featuring AI-driven design elements that prioritize dynamism and user experience. With a team of nearly 1,000 personnel dedicated to its automotive division, Dreame is poised to make a mark in the industry.
Founded in 2017 and headquartered in Suzhou, Jiangsu, Dreame has built a strong reputation for its range of household appliances, including robotic vacuum cleaners, cordless vacuum cleaners, smart floor scrubbers, high-speed hair dryers, and robotic lawn mowers. The company’s products are sold in over 120 countries and regions, reflecting its global reach and success in the market.
As Dreame prepares to showcase its first vehicle prototype at CES and solidify its position in the automotive sector, all eyes are on the company to see how its entry into this competitive industry will unfold. With a focus on innovation, quality, and user experience, Dreame is poised to make a significant impact with its upcoming ultra-luxury electric vehicle.
