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Ride Radar > Blog > Technology > Fighting fraud: How deep fakes and AI are impacting automotive
Technology

Fighting fraud: How deep fakes and AI are impacting automotive

Last updated: March 27, 2025 10:37 am
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Identity fraud is becoming a significant concern for the automotive industry, particularly for dealerships. The statistics are alarming, with reports indicating a loss of $7.9 billion in 2023 alone. This growing trend of fraudulent activities has prompted many dealers in the US to contemplate ceasing out-of-state sales, a move that could potentially drive up costs for consumers, especially in light of already high interest rates.

To address this pressing issue, digital identity verification company Vouched offers a comprehensive ‘verification toolkit’ tailored for the automotive sector. By leveraging Vouched’s visual identity verification solution alongside digital data analysis, social security validation, and real-time driver’s license validation, dealerships can verify the authenticity of every customer, thereby safeguarding against fraudulent transactions.

In a recent interview with Peter Horadan, the CEO of Vouched, insights were shared on the detrimental effects of fraud within the automotive industry and how the company’s solutions can provide much-needed support. Horadan highlighted the emergence of a new wave of identity fraud, fueled by a combination of identity theft, data breaches, and sophisticated counterfeit techniques.

This evolving landscape poses significant risks for dealerships, as fraudsters exploit stolen personal information to procure fake identities and secure fraudulent loans for purchasing vehicles. The repercussions are twofold – not only do dealerships bear the financial burden of these fraudulent transactions, but consumers also end up bearing the brunt through increased prices and stricter verification processes.

Looking ahead, Horadan emphasized the need for innovative solutions to combat identity fraud effectively. He envisioned a future where new forms of digital identities, such as mobile driver’s licenses, would revolutionize the verification process, offering enhanced security measures and resilience against fraudulent activities. By harnessing advanced technologies like AI and cryptographic proofs, the automotive industry can adapt to the changing landscape of identity verification and mitigate the risks associated with fraud.

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In conclusion, the automotive industry is at a crossroads in tackling identity fraud, and proactive measures are essential to safeguard against financial losses and protect consumers from potential price hikes. With Vouched’s cutting-edge verification tools and a forward-thinking approach to identity verification, dealerships can fortify their defenses and ensure a secure and trustworthy environment for conducting business in the digital age.

TAGGED:AutomotivedeepfakesFightingfraudimpacting
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