Lamborghini Stays Committed to Electrification Strategy
Stephan Winkelmann, CEO of Lamborghini, recently reaffirmed the company’s commitment to its electrification strategy, despite challenges faced by other low-volume car makers in the electric vehicle (EV) market. Winkelmann highlighted the company’s decision to hybridize its entire line-up as a significant effort that has paid off.
While some competitors have delayed their electric models due to low demand for EVs, Lamborghini remains steadfast in its plan to introduce its first EV by the end of the decade. Winkelmann emphasized that the company’s first electric car will be a new model, rather than a replacement for any existing vehicle, which minimizes the risk of impacting sales volumes.
Winkelmann expressed confidence in Lamborghini’s strategy to focus on a step-by-step approach to electrification, stating that the company will continue to foster the development of electric cars as an additional model in the lineup. He noted that the company’s decision to stay hybrid for as long as possible aligns with the current trends in the super-sports car segment.
Despite the slow uptake of EVs in the market, Lamborghini remains committed to its electrification goals. The company’s existing model lines have already been fully hybridized, with the launch of the electrified V8 engine in the Hurácan-replacing Temerario. Winkelmann emphasized that Lamborghini will not reverse its decision to go all-electric, even if synthetic fuel becomes a viable option for combustion engines in the future.
Looking ahead, Lamborghini plans to launch the production version of the Lanzador by 2030, further solidifying its position in the electric vehicle market. Winkelmann believes that the company’s focus on electrification will not only attract new customers but also drive sales growth in the long run.
