Great Wall Motor, a leading automaker, has recently made a significant move by creating a new business unit dedicated to the ultra-luxury market. This strategic decision comes with the appointment of the company’s chairman, Wei Jianjun, who will also serve as the chairman of the new brand.
The new business unit aims to explore state-of-the-art technologies and venture into new strategic directions within the ultra-luxury segment. This marks a departure from the company’s traditional approach and signifies a bold step towards innovation and growth.
Leading the new business unit is Song Dongxian, the former vice president of technology at Great Wall Motor, who has assumed the role of CEO. Additionally, Zhang Xiaobo has been appointed as the Chief Technology Officer (CTO), signaling a strong leadership team for the new venture.
Wei Jianjun’s involvement in the model definition and engineering development of the ultra-luxury brand underscores the company’s commitment to delivering high-quality and innovative vehicles. The new brand is expected to operate in high quality and low volume, ensuring a focus on exclusivity and premium offerings.
The ultra-luxury brand will leverage Great Wall Motor’s own 4.0T V8 engine, a powerful engine commonly found in luxury cars priced above RMB 1 million ($136,000) in China. The brand is expected to explore various technology routes, including a high-power internal combustion engine-based route with electric motors for enhanced driving experience.
In terms of product development, manufacturing, and sales, the new brand will adopt a different approach compared to production cars. It will utilize innovative materials and advanced technologies to create unique and high-tech vehicles that cater to the discerning tastes of the ultra-luxury market.
Overall, Great Wall Motor’s foray into the ultra-luxury segment signals a new chapter in the company’s growth trajectory. With a focus on cutting-edge technologies, premium offerings, and strategic innovation, the new brand is poised to make a significant impact in the competitive automotive market.
(Source: LatePost)
