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Ride Radar > Blog > Electric Vehicle > Hyundai is banking on electric SUVs to overcome US tariffs
Electric Vehicle

Hyundai is banking on electric SUVs to overcome US tariffs

Last updated: June 19, 2025 2:10 pm
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Hyundai and Kia are doubling down on their commitment to electric SUVs in the US market, despite the new auto tariffs imposed by the government. Both automakers are ramping up production of electric vehicles, with a particular focus on larger SUV models. The IONIQ 9 from Hyundai and the EV9 from Kia are key components of their growth strategies moving forward.

Hyundai recently achieved a significant milestone by surpassing 17 million vehicles sold in the US since entering the market in 1986. This success has solidified Hyundai’s position as a major player in the US auto industry. Despite the discontinuation of federal electric vehicle incentives, Hyundai is charging ahead with its plans for electric SUVs.

The IONIQ 9, Hyundai’s first three-row electric SUV, has garnered positive reviews for its impressive range, spacious interior, and stylish design. With a starting price just over $60,500, the IONIQ 9 offers an affordable option for those looking to transition to electric vehicles. Hyundai has already sold 302 units of the IONIQ 9 in its first month on the market and is increasing production at its Georgia plant.

The IONIQ 5, another popular electric SUV from Hyundai, has seen steady sales growth in the US market. With upgrades for the 2025 model year, including increased range up to 318 miles and enhanced styling, the IONIQ 5 continues to attract customers. Both the IONIQ 5 and IONIQ 9 are eligible for the $7,500 EV tax credit, providing additional savings for consumers.

Kia is also betting on its three-row electric SUV, the EV9, to drive growth in the US market. The 2026 model is now available at dealerships across the country, following the success of the 2025 model year. With competitive lease prices and attractive incentives, Kia aims to capture a larger share of the electric SUV market.

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For those interested in testing out Hyundai and Kia’s electric SUV models, there are plenty of deals and incentives available. Hyundai is currently offering a $13,000 lease cash offer for the IONIQ 9, with lease prices starting at just $419 per month. Additionally, Hyundai is providing a free ChargePoint Home Flex Level 2 charger with the purchase of any new IONIQ 9 or IONIQ 5.

Overall, Hyundai and Kia’s commitment to electric SUVs in the US market demonstrates their dedication to sustainability and innovation. With a focus on larger SUV models and competitive pricing, both automakers are well-positioned to meet the growing demand for electric vehicles in the coming years.

TAGGED:bankingelectricHyundaiovercomeSUVstariffs
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