JETOUR to unveil new high-end off-roader series in late Jan.

Beijing (Gasgoo)- Chery Automobile’s JETOUR brand recently announced the upcoming launch of its new high-end off-roader series, the JETOUR Zongheng. The debut launch event is scheduled for January 22 at 7:00 PM.

Photo credit: JETOUR

According to the China National Intellectual Property Administration, Chery Automobile has applied for trademarks of “JETOUR Zongheng G900,” “JETOUR Zongheng G700,” and “JETOUR Zongheng F700,” which may indicate the names of upcoming models in the new high-end product series.

JETOUR has previously released several light off-road vehicle models, such as the JETOUR Traveler, Shanhai T1, and Shanhai T2. However, these models are not positioned as high-end luxury offerings. The JETOUR Zongheng lineup aims to fill this gap by providing a premium off-road product series with cutting-edge technology and a luxurious driving experience. The first model in the lineup will be unveiled during the January 22 event.

Last year, Vice President of Chery Automobile and President of JETOUR, Li Xueyong, announced the brand’s ambitious plan to develop multiple off-roader models, including light off-road vehicles, robust off-road vehicles, and luxury off-road vehicles. Mr. Li expressed JETOUR’s vision of becoming a leading hybrid off-road brand globally, positioning itself alongside Land Rover in the UK and Jeep in the US.