Unveiling the Revival of Lancia: A Design Renaissance
When it comes to everyday cars, one thing that truly sets them apart, beyond just prices, is their design. The Jeep Avenger may capture the heart of one individual, while another may opt for the Alfa Romeo Junior, despite having similar specifications.
Lancia has always been synonymous with innovative design, and in a time where cars are becoming more mechanically and technically similar, focusing on design seems to be a strategic move for the brand.
Recently, creative chief Jean-Pierre Ploué, known for his work on iconic models like the Mk1 Renault Twingo, Citroën C6, and DS 3, shared his passion for Lancia’s revival with Auto & Design magazine. He mentioned how people were eager for the brand’s comeback and were captivated by the prospect of its revival.
Ploué’s design team in Turin outlined four key pillars for the brand, with ‘meaningful’ being one of them. While it may not be immediately evident in the Ypsilon model, elements like the Stratos-inspired tail-lights exude an ‘iconic’ vibe. The exterior of the car is a harmonious blend of ‘consistent’ and ‘eclectic’, catching the eye with intricate details like the unique Y-front grille.
The interior of the Ypsilon is just as captivating, featuring knurled gold air-vent adjusters, wood accents, an art deco dashboard design, and a central console with a table surface. The ‘Sala Hub’ behind the touchscreen aims to simplify the digital experience for users. Not to be overlooked are the stunning rust-colored velvet seats with a boiserie pattern that adds a touch of elegance to the cabin.
