Mercedes-Benz Group has recently announced a major investment plan in China, partnering with local collaborators to expand its lineup of localized passenger vehicles and vans. The company is set to invest over 14 billion yuan in this endeavor, as revealed in their official WeChat post on September 4th.
Starting in 2025, Mercedes-Benz will introduce a new range of models specifically tailored for the Chinese market. This includes an all-new electric long-wheelbase CLA, a long-wheelbase GLE SUV, and a luxury electric MPV based on the VAN.EA platform. The long-wheelbase GLE SUV will be the first model developed primarily by a Chinese team, featuring China-specific comfort and advanced intelligent technologies.
Beijing Benz Automotive Co., Ltd., Mercedes Benz’s joint venture with BAIC Group, will commence production of vehicle models built on the new Mercedes-Benz Modular Architecture (MMA) platform from 2025. These models will be customized for Chinese consumers, with the all-new long-wheelbase all-electric CLA model being one of the key offerings.
Moreover, Mercedes-Benz will be introducing all new medium and large light vans built on the modular and scalable VAN.EA electric platform. Part of the investment will also go towards supporting the production of the new luxury electric MPV at Fujian Benz Automotive Co., Ltd. The company will also debut the new MB.OS architecture in 2025, alongside the MMA platform models. This will include a new MBUX virtual assistant with enhanced 3D graphics and large language models, as well as a pioneering “HD map-free” end-to-end smart driving system for a refined digital luxury experience catering to Chinese customers.
Significant investment will also be directed towards the local development and production of the long-wheelbase GLE SUV. The popular model will now feature enhanced rear-seat comfort and advanced smart technologies, reflecting the Chinese R&D team’s efforts to adapt the vehicle to local preferences.
Overall, Mercedes-Benz is gearing up to significantly expand its presence in the Chinese market with a range of new models and technologies, all designed to cater to the unique preferences of Chinese consumers. The company’s investment in localized production signifies its commitment to providing top-notch vehicles and driving experiences for its customers in China.
