Nissan Motor Company, a prominent Japanese automaker, recently reported a 5% decline in global sales for June 2025, with a total of 262,133 vehicles sold. This figure includes both Nissan and Infiniti-branded models, with sales weakening both domestically and overseas. In Japan, sales decreased by 3.7% to 35,035 units, while overseas deliveries dropped by 5.1% to 227,098 units.
Looking at the first half of 2025, Nissan’s global sales saw a 5.7% decline compared to the same period last year, totaling 1,613,797 units. Sales in Japan experienced a significant drop of over 10% to 220,420 units, while overseas sales also decreased by almost 5% to 1,393,377 units.
China emerged as the worst-performing major overseas market for Nissan in 2025, with sales plummeting by nearly 18% to 279,471 units. In Europe, sales fell by 4.1% to 187,832 units. However, there was a slight improvement in North America, with a 1.6% increase in deliveries to 678,393 units. This growth was driven by a 5% rise in Mexican sales and a nearly 10% increase in Canadian sales. Sales in other markets combined dropped by almost 6% to 247,681 units.
On the production front, global volumes decreased by almost 11% in the first half of 2025, totaling 1,439,040 units. Japanese production fell by over 11% to 291,773 units, while overseas production dropped by just under 11% to 1,147,267 units. Notably, Chinese output saw a significant 21% decline, while US production decreased by 15%. Mexican production, however, saw a slight increase.
Exports from Japan also witnessed a decline, falling by 18% to 158,859 units year-to-date. Shipments to North America and Europe saw significant drops, while exports to other markets increased by 14.5%.
Despite these challenges, Nissan remains a key player in the global automotive industry. Stay updated on the latest developments and industry insights by signing up for the Just Auto Excellence Awards. This prestigious event celebrates innovation, leadership, and impact in the automotive sector, providing a platform to showcase achievements and elevate industry profiles. Don’t miss the opportunity to stand out – submit your entry today and join the ranks of top automotive industry leaders driving advancements.
