Slate Auto, the American start-up backed by Amazon, is gearing up to launch a revolutionary electric pick-up truck in 2027. Tisha Johnson, the design boss at Slate, believes that affordability and desirability should go hand in hand when it comes to designing cars for the public.
In a recent interview on the Autocar Meets podcast, Johnson expressed her excitement at the overwhelming response to the unveiling of the Slate Truck. She emphasized the importance of providing affordable transportation options without compromising on style and appeal. Johnson’s background at Volvo’s North American design studio, as well as experience in other industries such as appliance manufacturing and furniture design, has shaped her approach to creating a practical yet attractive vehicle.
The Slate Truck is set to make a significant impact on the automotive market, offering one of the most affordable electric pick-up trucks in the US. With a targeted starting price of just $27,000 (£20k) before incentives, the Slate Truck is positioned to compete with entry-level petrol-engined trucks like the Ford Maverick, while undercutting the price of the Ford F-150 Lightning, America’s cheapest electric truck.
One key factor contributing to the Slate Truck’s affordability is its minimalist interior design. By omitting advanced technology and luxury features commonly found in new cars, such as manual seats, no standard stereo, and a device mount instead of a touchscreen, Slate is able to keep costs down without sacrificing quality. This approach aligns with Johnson’s belief that people deserve access to affordable yet desirable vehicles.
Overall, Slate Auto’s commitment to providing accessible transportation options reflects a larger trend towards more affordable and sustainable mobility solutions. With the Slate Truck set to hit the market in 2027, consumers can look forward to a new era of affordable electric vehicles that prioritize both affordability and style.
