Woodstock, located in one of New York’s most liberal areas, is often compared to Glastonbury in England for its peaceful and loving atmosphere. The town, known for its progressive views, showed its support for the Democratic party by voting 58% Democrat in the 2024 presidential election.
Walking through the village on a Sunday afternoon, one can’t help but notice the unique blend of shops and activities. A drum circle on the village green, surrounded by a vegan cafe and herbal remedy shop, sets the tone for the laid-back and alternative vibe of Woodstock.
But what truly stands out in this eclectic town is the abundance of Subarus. In fact, it seems like there are more Subarus in Woodstock than anywhere else. A quick glance at a car park reveals that almost 20% of the cars are Subarus, a surprising statistic for such a small town.
The reason behind this Subaru phenomenon dates back to the 1990s when Subaru of America discovered an unexpected demographic among its customers: lesbians. While the company had initially targeted vets, outdoorsy types, and teachers, they were surprised to find a significant number of lesbians purchasing their cars. These women, with disposable incomes and a love for outdoor activities, found that Subarus perfectly suited their lifestyle.
Embracing this discovery, Subaru of America decided to tailor their marketing efforts towards the LGBTQ+ community, particularly lesbians. By highlighting the practicality and versatility of their cars, Subaru created ads that resonated with their new target audience while also appealing to a wider customer base.
The integration of Subaru into Woodstock’s culture is a testament to the town’s open-minded and inclusive nature. As residents and visitors alike embrace the Subaru brand, it serves as a symbol of acceptance and diversity in this vibrant community.
In conclusion, Woodstock’s embrace of Subarus not only reflects the town’s progressive values but also highlights the power of marketing to connect with diverse audiences. As Subarus continue to populate the streets of Woodstock, they serve as a reminder of the town’s commitment to equality and individuality.
