The latest data from London-based Rho Motion reveals that global electric vehicle (EV) sales in January 2025 reached 1.3 million units. While this figure represents a decrease of over a third from the previous month’s record-breaking sales, it still marks an 18% increase compared to the same period last year.
Breaking down the numbers by region, China reported 0.7 million EV sales, showing a 12% year-over-year growth but a 43% decline from December 2024. In Europe, including the EU, EFTA, and the UK, over 250,000 EVs were sold, reflecting a 21% increase from the previous year but a 19% decrease from December. Meanwhile, North America, comprising the US and Canada, saw 0.13 million EV sales, up by 22% from January 2024 but down by 28% from December.
Charles Lester, data manager at Rho Motion, offered insights into the market dynamics behind these numbers. He noted that European manufacturers are facing pressure to meet emission standards in 2025, which contributed to the region’s strong performance in January. In China, the dip in sales was expected due to the Chinese New Year holiday, while North America experienced consistent growth despite uncertainties surrounding the federal EV tax credit.
Europe’s EV market saw notable variations among countries, with Germany leading the pack with a 40% increase in sales, particularly for battery electric vehicles (BEVs). On the other hand, France experienced a decline in sales due to a new weight tax on plug-in hybrids (PHEVs) that prompted a rush in December.
In China, ongoing government incentives, including a national car trade-in scheme, supported the 12% year-over-year growth in EV sales. However, the seasonal slowdown during the Chinese New Year holiday led to a 43% drop in sales compared to December.
In North America, the availability of the federal EV tax credit up to $7,500 continued to drive sales, although new sourcing rules for critical EV battery materials introduced in 2025 impacted the eligibility of some models. This change is expected to influence market dynamics in the coming months.
Overall, global EV sales in January 2025 indicate a positive trajectory for the industry, with different regions experiencing growth and challenges unique to their markets. As the year progresses, market trends, policy changes, and consumer preferences will shape the future of electric mobility.
