A new partnership between Chinese tech giant Huawei and SAIC Motor has been confirmed, with plans to launch a new automotive brand targeting a younger market segment. The brand, tentatively named Shangjie (å°šç•Œ) in Chinese, will be the fifth brand under Huawei’s HIMA (Harmony Intelligent Mobility Alliance) business.
This new brand will focus on offering vehicles priced between RMB 170,000 to RMB 250,000, aiming to cater to a younger demographic. Despite targeting a younger market, the vehicles will remain in the mid-to-high price range, offering a blend of affordability and quality.
The first model under this new brand will be based on an existing product from Rising Auto, a sub-brand of SAIC, with some exterior modifications. However, the vehicle will feature Huawei’s electrical and electronic architecture, as well as smart technologies. The new car is expected to be launched in the fourth quarter of 2025, showcasing a blend of innovation and practicality.
The partnership between Huawei and SAIC is progressing rapidly, with Huawei’s team actively involved in the development process and SAIC assembling a dedicated team for the project. This collaboration signifies a strategic move towards revolutionizing the automotive industry and introducing cutting-edge technologies to the market.
It’s worth noting that another Chinese auto giant, GAC Group, recently announced a partnership with Huawei to launch a new car brand as well. This further emphasizes the growing trend of tech companies entering the automotive sector and reshaping the industry landscape.
Overall, the collaboration between Huawei and SAIC to launch a new automotive brand represents a significant development in the industry. With a focus on innovation, affordability, and quality, this new brand is set to make a mark in the competitive automotive market. Stay tuned for more updates on this exciting venture.
