Huawei and SAIC are gearing up to unveil their first joint model under the new brand name Shangjie, targeting a younger demographic. According to a report in the China Securities Journal, the official debut of the model is expected as early as mid-year, with plans to hit the market within the year.
The collaboration between Huawei and SAIC has been in the works for some time, with the first model of the Shangjie brand slated for launch in 2025. SAIC president Jia Jianxu recently confirmed that the two companies will be building on the success of the Zhixuan model.
Huawei’s partnership with automakers falls under the Harmony Intelligent Mobility Alliance (HIMA), with the joint creation of a new brand being a key focus. This approach involves Huawei providing full-stack smart car solutions, including smart cockpits and smart driving technology.
Reports have indicated that Shangjie’s first model will have a competitive starting price range of RMB 170,000 to RMB 250,000. The model is expected to be based on a design from SAIC’s sub-brand Roewe, offering a blend of affordability and quality.
The new brand’s models will be distributed through HIMA’s channels, ensuring a wide reach and accessibility to consumers. The collaboration between Huawei and SAIC signifies a strategic move to tap into the growing market for new energy vehicles (NEVs) and cater to the evolving needs of the younger demographic.
As the automotive industry continues to evolve, partnerships like the one between Huawei and SAIC are essential for driving innovation and meeting the demands of a changing market. Stay tuned for updates on the official unveiling of Shangjie’s first model and its anticipated impact on the electric vehicle landscape.
