Nio’s sub-brand Onvo has seen a surge in deliveries this month, despite a significant reduction in its sales team. According to Nio founder, chairman, and CEO William Li, Onvo’s sales staff was reduced by 40 percent, but May deliveries increased by at least 40 percent.
Li made these remarks during a forum at the 2025 Shenzhen auto show, where Nio showcased a total of nine models from its main brand and sub-brands Onvo and Firefly. The exact details of Onvo’s delivery growth were not provided by Li, but it can be inferred that the sub-brand delivered at least 6,160 vehicles in May, compared to the 4,400 vehicles delivered in April.
Deutsche Bank estimates that Nio Inc. delivered a total of 27,000 vehicles in May, with Onvo accounting for 7,000 of those deliveries. The research note by Deutsche Bank also projected a 31 percent year-on-year increase in deliveries for Nio Inc. in May.
Onvo’s journey began in September 2024 when it launched its first model, the L60, a five-seat mid-size SUV. Despite high hopes for the L60, its performance post-launch led to the integration of Onvo’s independent sales team with the Nio brand. This restructuring saw the resignation of Onvo’s first president, Alan Ai, and the appointment of Shen Fei as his successor.
The 2025 Shenzhen auto show provided a platform for Nio to showcase its latest offerings, including models from Onvo and Firefly. The event highlighted Nio’s commitment to innovation and growth within the electric vehicle market.
In conclusion, Nio’s sub-brand Onvo continues to make strides in the EV industry, delivering impressive numbers despite internal changes. The integration of Onvo into the Nio brand reflects a strategic move towards streamlining operations and maximizing efficiency. Stay tuned for Nio’s official May delivery figures, expected to be announced soon.
