ZEEKR Unveils Four Strategies for Global Market Expansion at CES 2025
The 2025 International Consumer Electronics Show (CES 2025) kicked off on January 7, 2025, with ZEEKR, the premium new energy vehicle brand under Geely Holding, taking center stage to showcase its latest strategies, technologies, and products.
Partnering with Qualcomm for Intelligent Cockpits
ZEEKR announced a strategic partnership with Qualcomm to develop next-generation intelligent cockpits that offer immersive multi-sensory experiences. The Kr AI large model system, powered by Qualcomm’s 8295 platform, supports OTA updates for continuous optimization. Additionally, ZEEKR introduced the ZEEKR Navigation 2.0, a dedicated navigation service for overseas users in collaboration with mapping service company Mapbox.
Launching NVIDIA DRIVE AGX Thor-based Smart Driving Domain Controller Platform
ZEEKR unveiled its NVIDIA DRIVE AGX Thor-based smart driving domain controller platform, the ADCU MAX, which is the world’s first platform of its kind mass-produced by an OEM. This platform delivers high computational power, energy efficiency, and advanced interfaces, showcasing ZEEKR’s commitment to smart driving technologies.
Introducing Overseas 800V Ultra-Fast Charging Infrastructure
ZEEKR showcased its advanced 800V high-voltage charging technologies, including an ultra-fast charging 800V battery that offers “5 minutes of charging for 2 hours of highway driving.” The company also announced plans to establish a network of 1,000 charging piles in markets like Thailand, Australia, and Brazil to support the rollout of its 800V vehicle models globally.
Collaborating with Waymo on Autonomous Vehicles
ZEEKR revealed its partnership with autonomous driving company Waymo to develop the ZEEKR RT, the world’s first mass-produced native autonomous vehicle. Built on ZEEKR’s SEA-M architecture dedicated to future mobility solutions, the ZEEKR RT offers superior safety, adaptability, and efficiency, setting new standards in global mobility.
In addition to these key strategies, ZEEKR showcased its lineup of vehicle models at CES 2025, including the ZEEKR MIX, ZEEKR 009 Grand MPVs, and the ZEEKR 001 FR all-electric shooting brake, highlighting the brand’s design, performance, and user experience strengths.
With its ambitious plans for global market expansion and cutting-edge technologies, ZEEKR is poised to lead China’s technology expansion on the global stage. Stay tuned for the release of the ZEEKR 7X luxury five-seat SUV, the brand’s first 800V model set for European and global release in early 2025.
