Audi is set to unveil a groundbreaking new sports car concept today, inspired by the iconic TT model. Although a leaked image has given us a sneak peek, the official reveal promises to showcase a sleek, low-slung sports coupé with mid-engined-style proportions and a two-seat cabin.
While details about the powertrain remain unknown, the concept appears to be more production-ready than previous concepts, sparking speculation about a potential production version in the future. Audi’s CEO, Gernot Döllner, has hinted at a shift towards launching production versions of their show cars, emphasizing a move away from purely conceptual designs.
The official unveiling of the new concept is scheduled for tomorrow evening, with designer Massimo Frascella teasing a ‘strive for clarity’ theme. This suggests a new minimalist design language that could influence Audi’s future lineup under Frascella’s guidance.
As previously reported, the concept will introduce a bold new look for the German manufacturer, focusing on futuristic design elements while drawing inspiration from Audi’s heritage. Döllner has expressed a commitment to evolving Audi’s design language, emphasizing a forward-thinking approach that respects the brand’s history.
A recent video posted on Audi’s social media channels further emphasizes this sentiment, highlighting the brand’s iconic models from the past as inspiration for the future. Döllner praised Frascella’s deep understanding of Audi’s DNA and expressed confidence in the designer’s ability to shape the brand’s future aesthetic.
Overall, Audi’s upcoming concept promises to be a significant milestone in the brand’s design evolution, setting the stage for a new era of clarity and innovation. Stay tuned for more updates on this exciting development in Audi’s design philosophy.
